
In the wonderful world of R&B, one begins to question the skill, craft, and overall substance behind R&B music. This underlying question is often answered by young gifted artists that bring a new sound to music, with the ability to take the world to the next generation of entertainment. This musical distinction is found in Slip-N-Slide Records’ Camar.
Born on the tropical island of Jamaica, Camar Andre Doyles was destined to set a number of new trends in music. “I knew from a young age that I wanted my music to change the world, I wanted my musical influence to be groundbreaking and exhibit
the meaning of being unique.”
Camar began at an early age performing at his church with other young aspiring singers. Throughout his school years, Camar drew musical inspiration from male friendly singing groups, such as Boyz II Men and Jodeci. The Jamaican native decided it was time that he pierced the international market with his own style of singing. This style, known as “Yard Soul,” is defined as poignant vocals in an R&B influenced technique over rich Caribbean Dancehall beats. After setting new goals
and assigning specific tasks for himself Camar forged ahead towards his musical career and enrolled at the Art Institute in Florida where he persued a degree in Computer Animation.
Once he returned to Jamaica, he continued to excel in performing arts as a student at Excelsior Community College studying music. Camar couldn’t get enough, with a look of admiration in his eyes he claims, “I love the arts. I enjoy drama, music, drawing and sculpting.”
In 2002 after a Karaoke performance, Camar was selected by a local marketing company representative to go on a promotional tour for the annual Air Jamaica Jazz and Blues Festival. During this year Camar also met with a developing female rap artist by the name of Nadz.
Camar andNadzimmediatelyfoundastrongmusical chemistry. While showcasing their abilities live at the Caribbean Music Expo( CME) in 2001 they were both solicited by the Artist Network in Europe. A whirlwind of activities soon occurred asCamar found himself in Europe working with various artists including Bono from U2, Annie Lennox, Taylor Dane and more. He remained in Europe during the remainder of 2001opening up for the likes of R&B sensations Jagged Edge and 112.
In the past four years, Camar has graced various stages and made appearances in both Jamaica and the United States. Recently he was featured on Tempo, an MTV Music Video Channel for the Caribbean.
According to Camar, music is just a medium through which you communicate to others. Even to those who don’t speak the same language,the message can be interpreted by the way it isdelivered and through the expressions of what one feels inside. This is important to Camar as a multifaceted artist, who not only performs but produces the music that he knows and loves. His songs have two distinctive
personas. Thefirst is Camar who is full of rich sultry delivery and second is Flava Unit who brings playful nature to undiluted Dancehall. Camar explains: “Flava more represents the Dancehall-Reggae side of me and Camar is the soulful side.”Together, these two equally powerful halves join to deliver Camar’s personal style and genre, YardSoul. Click here to sample his latest single.
She stands at five feet, three inches tall, soaking up the world with a voice reminiscent of pure and untainted soul. What kind of soul? According to songstress Cherine Anderson, this soul is unlike any other, for it is Dancehall Soul, “a mixture of reggae, dancehall, soul and R&B, truly incorporating the grittiness of her past with the sweetness of the things to which she has been exposed.” In this modern day parade of glamour, glitz, and unmerited superstardom, Cherine truly embodies star-like qualities. She is a triple threat: singer, songwriter and acclaimed Jamaican actress, having starred in two of Jamaica’s most successful films, Dancehall Queen (1997) and One Love (2003).
Lately, Cherine has been focusing her attention on writing music and collaborating with industry giants like Sly & Robbie, David Norland (Madonna, Janet Jackson, Dallas Austin), JeekyMan (Lil Kim), as well as prominent Jamaican producers such as Steven “Lenky” Marsden (Sean Paul) and Christopher Birch (Shaggy). Reggae and urban radio stations in Jamaica, the US, Canada, several European countries, as well as internet radio have already fallen for the sweet voice spilling from their systems courtesy of her debut hit single “Good Love”. Cherine quickly followed “Good Love” with a lover’s rock duet with Chuck Fenda which quickly topped both the singles and the video charts in Jamaica. Cherine’s latest release, “Kingston State of Mind”, currently released to radio, provides Cherine’s perspective on the realities of the environment in Kingston. This song’s content illustrates the songwriting depth that lies in this young artist. < REGISTER & DOWNLOAD A COPY OF HER MIX TAPE NOW!
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